Cleaning Up Website Content for SEO Purposes

Cleaning Up Website Content for SEO Purposes

September 13, 2016 ♦
SEO
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I’ve been reading into the concepts of content pruning, and these ideas make a lot of sense for a lot of the websites that we run across and work on. Content pruning is the process of removing the content that is dragging down your best performing content. Most websites will…
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Changes to Mobile Rankings on Google

Changes to Mobile Rankings on Google

August 24, 2016 ♦
Mobile
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Google has announced that they will be changing the way they rank mobile sites based on how they use interstitials (pop-ups that block content). This appears to be focused on making the mobile web user experience better for those that use Google search. Mobile websites using interstitials that block access…
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How to Approach Mobile Content

How to Approach Mobile Content

August 10, 2016 ♦
Website Design
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With the mobile web still on the rise, and with many sites seeing a large share of mobile users, we must start to think about how to gear our content on our pages to the mobile visitors. It is still pretty common to see a desktop-first approach to content on…
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Configuring Amazon S3 for File Uploads

Configuring Amazon S3 for File Uploads

May 13, 2016 ♦
Website Development
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One of the projects that I am currently working on involves audio files. Since those can get rather large in size, I was concerned about storing them on the web server. I spoke with my boss about the situation, and we agreed that we would upload the files to our…
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Bad Web Design Experiences

Bad Web Design Experiences

May 2, 2016 ♦
Web Strategy
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We recently had a discussion with a client about what makes for a good or bad web design or development project. The recurring theme seemed to be communications. Our good or bad web design experiences seem to be related to communications and how that can affect project flow and expectations.…
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New Outbound Link Penalty Warnings from Google

New Outbound Link Penalty Warnings from Google

April 11, 2016 ♦
SEO
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It appears that Google has sent out a mass of outbound link warnings to websites that are doing “unnatural and irrelevant linking” to other websites. From what I’ve read, many of the websites getting the notice are involved with affiliate marketing or product reviews, or linking between other bloggers. And…
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Are Static Site Generators the Future?

Are Static Site Generators the Future?

March 9, 2016 ♦
Website Development
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There has been a lot of talk recently about the rise of static websites. People, and companies, seem to ditching their CMS’ for a faster, leaner static site. Static sites deliver content exactly as it is stored, without requiring users to interact with the website. The content on the site…
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Deploying a Laravel Application

Deploying a Laravel Application

March 2, 2016 ♦
Website Development
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A few months ago, I explained how to set up a new Laravel application. Since that time, I have completed the development of a content management system (or CMS) that utilizes Laravel. This CMS contains administrative interfaces for managing page content, menus, widgets, users, and user permissions. I have also…
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Super Bowl Ads Drive Mobile Search

Super Bowl Ads Drive Mobile Search

February 8, 2016 ♦
Mobile, SEO
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The go-to second screen this year during the Super Bowl appeared to be smartphones, and 82% of ad-driven searches happened on mobile, according to Google. This is up from 70% last year. This means that people are increasingly, and overwhelmingly, using their smartphones as their go-to for ad-driven curiosity. It…
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