The go-to second screen this year during the Super Bowl appeared to be smartphones, and 82% of ad-driven searches happened on mobile, according to Google. This is up from 70% last year.
This means that people are increasingly, and overwhelmingly, using their smartphones as their go-to for ad-driven curiosity. It makes sense. How easy is it to just pull your phone out of your pocket and launch a quick web search when you see something that is interesting on TV? How many people are practically sitting on their phones looking for something to do while they watch TV?
For brands, the message is clear. You must optimize your mobile search experience to ensure that your potential customers and fans experience your brand in the way that YOU want them to. If you haven’t thought of your mobile search strategy yet, now is the time to do so.